From eCommerce to mCommerce…
E commerce web sites are today generating traffic and profits, but more and more, users want to have a true mobile experience for eShopping. Convertigo Mobile Commerce solution is a pre build template offering most of the required features for m-Commerce. The solution just has to be customized with branding logos and connected to the Enterprise’s back end. Thanks to the Convertigo Mobility Platform’s connectors, the Mobile Commerce can be easily connected to any type of back ends, including Magento or any other eCommerce solution.
For eCommerce back-ends that do not provide APIs, Convertigo Mobile Commerce solution can connect directly to the web site “Converting” an existing desktop oriented eCommerce web site to a true cross-platform mobile locally installed application.
The Carrefour OOShop use case
The challenges was in connecting and mixing the essential applications and data assets in the shortest amount of time possible; enabling those assets to automatically adapt and remain connected as the internal application infrastructure and consumer mobile device market evolves. With the Convertigo Mobility Platform, data and business logic from the existing eCommerce web site were easily integrated and mixed with classic data sources from SOA.
Thanks to the Convertigo Mobility Platform, the project was delivered in less than seven weeks and on a fraction of the budget that would have been required if Carrefour used traditional back-end integration tactics. The new application inherits all business logics from back end applications with no additional effort
Loyalty Management is also a core retail concern. Most of retail business has already invested on loyalty programs with physical loyalty cards. In the new mobile space, users want now virtual loyalty cards they can display on their mobile device.
Convertigo Mobile Loyalty connects to the enterprise’s loyalty system and provides all need services for mobile loyalty such as virtual card display, physical card scanning, accumulated discount points information and last known operations informations
Convertigo Mobile Loyalty uses the wide range of the platform’s connectors to integrate with standard loyalty management packages such as Siebel Loyalty or any other in house developped loyalty management software.