To rise to the challenge of the rapid increase in the use of mobile devices, enterprise in all sectors (tourism, insurance, publishing, games and industry for example) are now investing in the deployment of mobile strategies and tools.

Novedia and Convertigo are developing an innovative Mashup solution for Web interfaces that dramatically simplifies the marketing of mobile devices.

The advantages of mashup

Web market players who wish to deploy their services on mobile devices must in most cases devote large amounts of resources to generating web services. The development of these services requires a huge effort by technical teams and at times very complex configuration. This can slow down or even prevent the leap to mobility.

With Mashups, enterprise can now use existing web interfaces to generate these web services..

Simple, agile and rapid, this solution is perfectly integrated with web mastering and tracking tools. It can be used to considerably lighten the load of technical teams and open the way for new development opportunities by integrating content from partner sites.  The advantages of this solution are the driving factors in the implementation of an efficient and vibrant mobile device.

Freed from technical constraints, project teams can thus concentrate on the main challenges in this new field such as defining targets, calibrating content and establishing a web mastering plan to ensure the service flourishes.…

The solution Novedia / Convertigo in practise

This solution is used to duplicate Web content and functionalities on mobile devices, but also on other types of nomadic terminals (eeepc, tablets, embedded software, players). For the automated generation of web services, it is based on Convertigo Enterprise Mashup Server technologies, the Mashup platform recognised as the most complete on the market.

The Novedia/Convertigo solution automatically converts an internet site onto a Web service (REST-SOAP), RSS flow or widget. It analyzes the HTML code to recompose it in the form of structured XML feeds.  It captures and reproduces Web application business logic on the mobile device, without extra development. Last but not least, it can orchestrate simultaneous and ‘real time’ transactions on one or more Web sites.

Mobility, a Novedia expertise

This mashup solution complements the mobile expertise of Novedia group, which is made up of digital marketing skills and an off-shore development center.

Novedia offers turnkey support for its clients in the deployment of efficient mobile tools: service user-friendliness, storyboard, design, development, online web mastering and web mastering.

With more than ten years of experience in this area, Novedia is active in all types of mobile projects: embedded applications, webapps and xhtml sites.

Here are just a few mobile solution references for Novedia:

• Paperless tickets (m-ticket) for Eurostar and coupons (m-couponing) for a major French player in the beauty industry,
• m-commerce: design, development and web mastering of the FNAC mobile site, one of the first  m-commerce mobile sites in France,
• broadcast of content for all in real time with the Météo France mobile site,
• broadcast of multimedia content with Warner (Sliimy and Kerry James for example) and France Télévision,
• news broadcast via the mobile version of media sites: E24 and Slate for example…

About Novedia group

Novedia is dedicated to information and communication technologies and supports enterprise in the design, execution and web mastering of their web and mobile activities. The group boasts 500 staff members in France and abroad, with more than 150 clients in all activity sectors for sales of €45 million in 2008. It is present in some 15 countries in Europe, North Africa, South America, the Caribbean and the Middle East.

En savoir plus sur Convertigo

Convertigo is a leader on Mashups Entreprise WEB 2.0 markets.

Its Mashup manufacturing, orchestration and deployment platform is currently recognised as the most complete on the market. It automatically captures any WEB or LEGACY applications to build Widget components, Web services and RSS feeds that can be combined or integrated with SOA. With more than 300 client references and an international distribution network, Convertigo offers its "Enterprise Server" and "Cloud Server" services adapted to small, medium and large enterprises.

Contact presse

This e-mail address is being protected from spambots. You need JavaScript enabled to view it for Novedia +33 6 1541 2059
This e-mail address is being protected from spambots. You need JavaScript enabled to view it for Convertigo +33 6 7468 3793