The Internet has revolutionized the way people communicate and work: 85% of web surfers manage their accounts on the web and 62% are ready to subscribe online to a banking, credit or insurance products, according to the most recent Médiamétrie barometer.

The client therefore wishes to use this channel to be autonomous with respect to its management, but also to remain up-to-date, compare and make purchases quickly and easily.

The Banking / Insurance sector must demonstrate increased agility in the implementation of the new applications clients are looking for. Enterprise mashup technologies can help them in integrating new applications more quickly and at the lowest cost.

Challenges

Players in the banking and insurance sectors are dealing with ever-increasing competition in a context in which the behavior of clients and potential clients is rapidly changing.

The multi-channel approach developed by banks and insurance companies requires data and process consistency capable of rising to the real challenges faced by organizations where numerous existing and partitioned applications still remain.

At the same time, the emergence of large groups that link banking and insurance activities requires the implementation of new services. These new services group the different types of products and contracts together in a unique portal, while unifying the processes that are made available to clients.

In an economic climate where companies need to optimize performance and reduce costs, modernizing IT systems has become a turnkey strategy for the banking/insurance sector. It must enhance the company’s responsiveness, and guarantee the performance and security of operations.

Objectives:

• To manage their multi-channel relationship, in compliance with message consistency, standardizing sales and transaction process management.
• To implement innovative solutions and services that win over new clients and encourage customer loyalty.
• To group together original existing applications and technologies that help unify the IT system during mergers and acquisitions.
• Accelerate time-to-market to gain that competitive edge.
  
  

The Internet has revolutionized the way people communicate and work: 85% of web users manage their accounts on the web and 62% are ready to subscribe to online banking, credit or insurance products, according to the most recent Médiamétrie barometer. This means that banking clients need their channela to be autonomous with respect to its management, but also to remain up-to-date, and compare and make purchases quickly and easily.

Solution

To resolve these issues, Convertigo offers an enterprise mashup solution leading to rapid online availability of new applications, without jeopardizing those developments already in place. One of the most representative of Convertigo applications in this sector was demonstrated in the case of a merger of the banking and insurance activities of a large French group.

To make this new organization a reality, a unified access to banking and insurance applications proved essential. The IT department spent a number of months reviewing the new architecture required to integrate the transactions managed on the online applications created for the different technology types. Convertigo was the perfect - and obvious - choice.

The mashup technology offered by Convertigo allows easy creation of new web applications by combining a number of sources, without jeopardizing existing resources. To integrate banking and insurance applications within a single web portal, Convertigo used the following modules:

In just a few short weeks, configuration was complete and provided a single user interface and access to all products and transaction details (This type of integration takes place in Microsoft SharePoint, with the simple use of a web part* to present the banking data). With this application, the client can also subscribe to new products, and top up existing contracts.

Reasons for this choice:

• It was simple and quick to implement.
• The technology does not jeopardize existing applications.
• It had demonstrated guaranteed performance.
• It had compliance with strict banking safety procedures.

*WEB PART : BASIC ELEMENT OF A MICROSOFT SHAREPOINT PAGE, INTENDED TO BE PLACED BY THE END USER IN A PAGE FOR CUSTOMIZATION PURPOSES

Results

The Convertigo solution provides online availability of a new application in a very short time, without mobilizing significant amounts of technical resources. The availability of this new interface has also led to considerable improvements in browser user-friendliness and data search functions. Clients can sort and categorize information instantaneously, just as with a simple spreadsheet, without quitting their online application.

Benefits: